My rating: 4 of 5 stars
I listen to Jeff regularly on the TWiG (This Week in Google) podcast with Leo Laporte. That is what lead me to read the book.
WWGD? Offered new insights to how Google sees the Internet at large. I was swept up in the ideas of customers and friends and business partners using social media. Businesses today have to embrace and change all prior thinking to evolve and live in this new Internet based economy.
Openness, transparency, full-disclosure. Don't hold back. Start an Internet conversation with someone, a friend, or a business.